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This year-over-yr discount greater than offset greater sports activities value resulting from extra events. As anticipated, this reflects elevated expenses, including larger sports activities rights amortization, resulting from extra events in the present quarter as well as greater bills related to successfully growing our mobile and broadband businesses and funding in key development initiatives, which now contains Sky Connect, our recently launched industrial broadband enterprise within the U.K. We continue to count on Sky EBITDA within the second half of this year to accelerate from first half ranges, reflecting the advantages of a reset to major sports rights in addition to a more efficient working structure. In NBCUniversal's Media phase under Jeff Shell and Mark Lazarus, we're beginning to see the benefits of our new operating construction. Media EBITDA declined 3.7% when including Peacock, which generated income of $91 million and an EBITDA loss of $277 million. Theme Parks revenue decreased 33.1% within the quarter and generated an EBITDA lack of $sixty one million, which included $a hundred million of Universal Beijing pre-opening costs. Media, which combines our Tv companies in Peacock; Studios, which combines our film and tv studio companies; and Theme Parks. And NBCU, which seems like the division with essentially the most upside coming out of COVID, I'm simply -- I don't know if that is the yr of peak losses for Peacock, but Theme Parks appear like they're on a 5 year growth tendencies, advertising -- production is coming again, and so on., at Sky, you'll be able to see the leverage.

We were just lately named as considered one of the top five Big Companies to Work For within the U.S. 10 Inclusive Companies within the U.K., a testament to the work and keenness of our wonderful staff. The biggest quantity of online ad revenue in the first half of the year came from key phrase searches, the place advertisers pay search engine companies to checklist their Websites larger in results introduced to customers as they do online searches. Seeking to the second quarter, we expect healthy growth in distribution revenue to proceed. China later in the second quarter. So in summary, we're all very proud and encouraged by our first quarter results. Turning to bills. Cable Communications first quarter expenses elevated 1.5%. Programming expenses had been up 5.5%, primarily due to the number of contract renewals that started to cycle through in 2020 mixed with annual escalators in current agreements. For the complete 12 months, we proceed to anticipate programming expense to increase at high-single-digit levels. Seeking to the second quarter, we expect programming expense development to increase at low-double-digit levels because of the continued impact of contract renewals as nicely as the comparability to final yr's second quarter, which was favorably impacted by adjustments accrued for customer RSN fees.

And from what we see at this time, we anticipate whole broadband additions for the year to develop by mid-single-digit ranges compared to 2019, which other than the extraordinary progress we had in an unusual 2020, was the perfect yr in greater than a decade. New U Life the corporate behind the Somaderm Gel, believes that everybody deserves to dwell their greatest life potential, and this product is designed to help you do just that. We generated 221,000 web customer additions, one of the best first quarter in six years, pushed by streaming throughout our markets in addition to steady momentum in cell and broadband throughout the U.K. Direct-to-client revenue increased 1.8% with development in the U.K. Advertising revenue declined 3.4% as lower entertainment scores and powerful political comps were partially offset by more sports within the quarter, strengthened information and the launch of Peacock. We additionally anticipate considerably higher sports rights amortization in comparison with final year when events were paused. Significantly fewer releases in the first quarter resulted in decrease bills driving EBITDA progress of 66%. We're excited to be releasing Fast 9 in theaters later within the second quarter, however we delayed the release of Minions 2 from July of this year to July of 2022, which is able to shift the income from 2021 to 2022 as well as we're persevering with to manage our movie fleet to maximize value.

Excluding Peacock, Media EBITDA increased 10%, primarily pushed by lower expenses, which was partly attributable to decrease leisure prices related to fewer original hours aired and partly attributable to our new operating model. Media revenue elevated 3.2% pushed by 9 months ago from today.1% development in distribution income, which mirrored increased charges submit the successful completion of several carriage renewals at the end of 2020, partially offset by subscriber declines, which showed sequential improvement. Turning to video. Revenue was per the prior year, reflecting very healthy ARPU growth of 6.8%, offset by internet video subscriber losses totaling 491,000, which we felt mostly on the join aspect as residential churn improved yr-over-yr. The robust customer additions coupled with ARPU progress of 4.4% drove a 12% enhance in broadband revenue for the first quarter, the most important driver of general cable revenue, and we anticipate this trend will continue. Cable Communications EBITDA grew by 12% with margins reaching 43.2%, reflecting 250 basis points of 12 months-over-year enchancment.